The conversation gravitates towards Priyanka’s much talked about Baywatch debut. She made a fabulous debut on the ABC drama Quantico, which made the United States of America take notice of the dusky Indian star. And underlying all these accomplishments is a simple line, "also manage@priyankachopra. "I was working in a Startup and was at my parents’ home. But Anjula watches her back and smartly plots all strategies. The next thing I knew I was meeting her. But people today prefer binge watching on TV shows," she asserts. She is on TV everyday and she has millions of fans watching her every single week. She was at work in a studio, and I thought to myself she has got that western swag, she has lived in the US from 13 to 17," recollects Anjula. I’m enjoying what I do and don’t really see myself managing any other star but you can never say," she admits. I wasn’t even a fan of Bollywood. "In my growing up years, in everything I saw, especially television shows, they were stereotypes in terms of how Indians were portrayed on shows. And Anjula’s singular dream of introducing an Indian Pop culture icon into mainstream America finally saw fruition.

The thing about millenials and American pop culture today is that people don’t have commitment like they did in the past. I really don’t care if it’s an actress or a pop star or saw chain breaker a TV star.. Now that Priyanka’s journey has panned out extremely well, what is next on the anvil for Anjula "Right now as a venture capitalist my passion has been around women and goals and creating opportunities for them. They are working people and not conservative," she says and it’s not hard to understand her bond with ‘Pri’ as she calls Priyanka — who has also shared experiences of racism while studying in school in America. They were prevalent then and we were the only Indian or family of colour for miles. It was awful. That’s why the ridiculous stereotypical portrayal of Indians on TV shows has rankled Anjula deeply. Both for her and me, nothing was worth it," Anjula confesses. But we are not made of one thing. It reads: Entrepreneur/Philanthropist/Angel Investor. She lets the sultry star revel in the limelight. This topic does touch upon a raw nerve. "I have been an entrepreneur and venture capitalist. I had worked with celebs like Lady Gaga and Enrique Iglesias who I had brought down to India, but had never managed one," states the lady."Anjula Acharia Bath is Bollywood star Priyanka Chopra’s wing woman. When she stands on a red carpet or goes to a restaurant in LA everyone knows who she is — she is part of the pop culture in America today. Almost instantly Anjula’s mother-hen instincts coming to the fore. Later I saw Fashion and realised that Pri has got this western sensibility about her. He asked me to manage her. September 2015 was a red-letter month for Priyanka. The American soap was launched a month later in India. I believe they are an exaggeration of the truth but they come with a singular story.

That wasn’t going to keep us down, that’s why we had rejected typical roles which would have taken her career ahead much faster. I saw Priyanka on Bluff Master with Abhishek, I saw that song Right here, right now, and wondered who is she. After Aishwarya Rai’s miniscule role in Pink Panther, there is apprehension that Priyanka may be short-changed in terms of her onscreen presence. Vanity Fair’s Next Establishment List. Priya is a passion project for me, that fell into my lap, when Jimmy Iovine (media mogul) and I signed her up. "In the 70s the British National Party was like a Neo Nazi Movement. The sharp and polished 43-year-old who has carved a phenomenal success story is dismissive about the twitter one liner: "Having it there for a long time, people told me I should also talk about Priyanka, so I did that," she says in a late night transatlantic call from San Francisco.This is a story that stems from fascination and is seeped in solid faith. Yes my parents are Indian, but there is more to them. She has openly lamented on the lack of Asian role models in the western world. And then years later, Jimmy and I were working with Lady Gaga and took her to India. Stereotypes are derogatory and even if they are true. Like her, even Priyanka has been subjected to the ugly colours of racism in her formative years. Billboard Top 40 Women in Music & Int’l Power Player. I loved Duran Duran, bought all albums. Anjula’s connect with Priyanka seems almost karmic.

Megosztás a facebookon

In addition to strategically eliminating problems making chainsaw chains and introducing aid structures, according to Vikash, the secret to Vat Vrikshya’s success lies in its intrinsic nature of being a social enterprise. Hence, for Vikash and his team, rescuing the tribals from the atrocities of the two became the first steps in their initiative. When the moneylenders give you loan, they collect two to three times of what they have given. "They had no access to banks, and were unaware of supportive schemes, subsidies and policies provided by the governments. In fact, Vikash informs that the woman who was kicked out from the temple is now a leading businesswoman and a role model in her village."Through our organisation, we provided them training in branding and marketing and helped them follow the traditional retail chains, connecting them with the customers directly at various handicrafts fairs, organised by central and state governments.

Then, we connected them to banks and other financial institutions."The tribal areas are so underdeveloped that these tribals are still hunters and gatherers as they have no other stable sources of income.In 2013, when a 24-year-old Vikash Das was visiting his hometown in Odissa to celebrate Durga Puja, he was met with a sight that transformed his and consequently the lives of 22,000 tribal women across the states of Odissa, Jharkhand, Chattisgarh and West Bengal. Neither capitalistic businesses, nor the charity based NGOs, social enterprises are the new-age organizations which use commercial strategies to do social good. So the tribals were basically losing everything, including their small patches of land and cattle. Additionally, the interest rates imposed by the moneylenders on the tribals would be so high, that many tribals would migrate to other states in attempt to recover the money as landless labourers.Vikash DasHence art and artefacts such as Dokra art by Malhar, Tetri, Ghadwas and Jharas, tribal jewellery by Santhals, terracotta masks by Panchamura community, woodcrafts by Badhais, the loha shilpa crafts by Bondh and Kondh and siali crafts by Mankirdin, among others, became the products to capitalise on, they also saw a revitalization in the magnitude of manifolds.

They have become the earners of sustainable source of income in their families with almost 300 per cent increase in their monthly income and are even sending their kids to schools. Vat Vrikshya, an organisation that is currently functional in the remote tribal villages of the Eastern states, helps organise the tribal women into initiating their own sustainable businesses by equipping them with marketing and financial skills and connecting them with the markets. We also connected them to LIC and other insurancecompanies," informs the 29-year-old entrepreneur. So, initially, we organised them into self-help groups, so they would get a loan collectively. That’s how we eliminated the middlemen," says Vikash. The women, who were just craftsmen once, are now businesswomen, sculpting a financially secured future for their families. Additionally, the financial training in ways to maintain accounts, manage money and move away from the exploitative moneylenders to banks helped the communities establish a financial foothold. The way they talk; the way they deal, their confidence levels have gone up.

The middlemen would buy these craft products at low and unfair prices from the tribals and earn exorbitant profits. The social enterprise revolution in India is just starting now and I would say it is the future.The main problem faced by the tribals was actually inflicted by the notorious middlemen and moneylenders.To be able to achieve that feat, Vikash spent close to two months researching in far-flung tribal villages, battling the challenges posed by geography, climate, xenophobia, lack of resources and in some instances, even the Naxalites. Big capitalist businesses, I believe, would go off in a few years as big businesses will also be social enterprises because they will also realise that if we have to sustain, we have to work with a social mission as well," concludes Vikash. Witnessing an old tribal lady being verbally abused and thrown out of the city temple, the young engineer was so distraught by the impassive display of discrimination that he resolved to provide a life of dignity to one of the most vulnerable sections of the Indian society – the Adivasis. Moreover, women are badly treated in their society. They have also hired women from their own villages; they are the change makers and role models in their own communities," gushes Vikash. "We observed that they are really good at crafts and they have talents, but they were cut off from the main society and isolated from the markets," he reveals.. "Since we don’t depend on charity or donations, we have our own sustainable source of income. He soon realized that in societies so devoid of amenities and education, the indigenous handicrafts and handlooms were the only thing that connected them all and had a potential in the outside markets. "You see so many changes in them (tribal women). So I thought ‘why don’t I help them build a sustainable business model so that they can be financially sound and live a life of dignity’," reminisces Vikash, who quit his lucrative job at IBM in Bangalore as soon as he returned from his vacation, and started a social enterprise Vat Vrikshya within a year.

Megosztás a facebookon